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Director of Marketing

NYC · Full-time · Senior

About The Position

Copilot is a cutting edge consumer IoT platform focused on increasing customer satisfaction, retention and lifetime value. It is robust, scalable and quickly deployed which keeps our customers focused on what really matters in the world of connected devices – building strong relationships with their users that will deliver value and drive revenue.

We are looking for a Director of Marketing with 5+ years of experience, reporting directly to the company's CEO, which will be responsible for the company's inbound marketing activities and oversee the development and delivery of a fully integrated marketing strategy for the business.

Duties of the Marketing Director: 

  • Development and implementation of the Brand strategy.
  • Development of Copilot's saas marketing strategy.
  • Overseeing implementation of the Marketing strategy - including content creation, campaigns, events, digital marketing, and PR.
  • Working closely with the company’s Sales team; enabling sales people to meet their commercial objectives by providing them with appropriate tools, collaterals and air cover.
  • Ensuring that the marketing objectives are implemented by the marketing team and outside contractors.
  • Work closely with product management team to define marketing materials and programs.
  • Manage social media presence and direct programs to improve social media reputation and recognition.


Requirements

  • Experience with marketing SaaS software products.
  • Experience with B2B marketing.
  • Hands-on experience with online marketing tools and activities.
  • Confident, driven and dynamic leader.
  • Experience with managing external agencies.

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