Connecting physical things to the internet, and controlling them with your smartphone is constantly growing in popularity. This trend is not going to stop any time soon.

If you’ve been living under a rock in the past few years, IoT  (Internet of Things) refers to the connectivity of physical objects, such as appliances, vehicles, wearables, homes and offices and everything in between, to the internet.

Connecting these “things” (we’ll just call them things from now on, to include any physical product that can be connected) to your mobile phone, gives you full access and control over their built in features.

By controlling a devices with your mobile phone, the apps of these things can push notifications straight to your phone, as well as allow you to update their settings and other parameters, thus, not only making it possible for you to switch them on/off, but customize and personalize them to your exact needs. Not only that, but connecting the device to your phone via a smart mobile app, makes the device smarter and more personalized, as it can track where you are, and use your phones’ internal sensors as well, to give you better information and better experience.

At present, there are those who say that IoT for personal use is not really necessary or really useful, but let’s look at it from a perspective of 30 years and look back at when the first huge banana shaped mobile phones came to the market. Who would have thought mobile phones would be smart and drive entire economies forward back then? With this perspective in mind, we can look into the future and imagine that our products won’t feel complete without being connected to the web, and feel weird when the car will have a wheel, when most cars will in fact be self driving. With the cost of silicon and communication chips descending, it will not take long before wearable tech will cost the same as ordinary clothing.

True, consumers are in the millions, but where the real value is in developing B2B or B2E connected products and the platforms that will enable apps of things. But the future of IoT or AoT (Apps of Things) doesn’t end with the development of smart products.

Present day businesses already run countless devices online, so there is a real need to understand, manage, control and build on top of the data they already produce. Making sense or real-time big data is a major pain point for IoT business. PandaPepper, part of the Zemingo Group offers a solution to help make sense of your customer’s usage behaviors and monetization opportunities.

Security wise, IoT cyber security can help boost the overall defending barriers for companies, by letting the physical devices and other things become the first line of defense.

Commercial wise, when you couple beacon technology with smart mobile apps, local businesses and stores can suddenly interact with their customers in a 2 way communication, and thus give value to both the shoppers and the stores.

In short, we’re only scratching the surface of what Apps of Things can offer. One thing if for certain, the future of IoT offers countless opportunities for both businesses and consumers alike.

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montag gal

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