Unlike a traditional remote control or the physical buttons used to operate physical objects (things), building an app in the world of AoT (Apps of Things) is as far from one-size-fits-all as you can imagine.
Through apps on mobile devices, you can now have more access to information about your end users, making the process of using your products more personal than ever before. App enabled physical products gives access to your users’ gender, age, location and many other personal properties. Furthermore, you also know their physical locations, current time, the temperature outside and a lot of other environmental properties. In other words, your AoT remote should be highly personalized and change according to your users, their environment, and their context.
One more important element to look at is the user’s device. Because iOS and Android users expect different user experiences and user interfaces, you should seriously consider developing an individual app for each platform to meet those expectations.
Consider The Facts
According to Localytics, App users are demanding more personalized app content and marketing messages, tailored to their specific behavior, location and intentions. But let’s dive into that for a moment and find out exactly what type of ‘personalization’ app want most.
Consider your user for a moment. Think about the main use cases that you want to address. What are the main pain points your mobile app should solve? These factors will determine your app’s features, functions and user interface, not the other way around.
Let’s Get Real Personal
Manufacturers have invested considerable thought in creating traditional physical interfaces and remote controls, because of the limitation of providing a one-size-fits-all product. You also should invest a considerable amount of thought, but for the exact opposite reason: you should cater to each user individually! The challenge lies in the fact that a mobile device provides virtually endless possibilities for building an interface.
Bottom line: If you’re in the physical product industry, or working on any type of ‘connected device’ mobile apps have become central to your business’ growth plans, now’s the time to figure out how to get a whole lot more personal with your users.
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