The Solution
By observing customers on-site in stores across New York, talking to owners, and exploring other types of solutions (e.g. loyalty clubs, apps, etc.) we realized the strongest appeal of those businesses, that there is so much to discover, just around the corner. We then started building a brand that conveys both the variety of experiences around you and a sense of neighborhood pride and a product that leverages the personalized offers and deals local establishments have for the users, in a curated, fun and reward-based way.