Conception of A Great Idea
The Challenge
EarlySense, a medical company specializing in patient monitoring systems, were interested in making the leap from detecting anomalies in sleeping and breathing patterns, to a sleek consumer product for women who want better control of their fertility. We were asked to put together a process for designing the entire digital aspect of the user experience.
What we did
Mobile Development
Product Design
Product Strategy
UI Design
UX Design
Visual Design
Visual Identity
Client Website
The Solution
Starting with a user survey assessing their habits, potential concerns, and adoption of new products in the area of menstrual and fertility cycle tracking and conducting in-depth interviews. The finished concept was a fresh look at a fertility cycle tracker, suited to actual needs described by real users.