EarlySense, a medical company specializing in patient monitoring systems, were interested in making the leap from detecting anomalies in sleeping and breathing patterns, to a sleek consumer product for women who want better control of their fertility. We were asked to put together a process for designing the entire digital aspect of the user experience.

Starting with a user survey assessing their habits, potential concerns, and adoption of new products in the area of menstrual and fertility cycle tracking and conducting in-depth interviews. The finished concept was a fresh look at a fertility cycle tracker, suited to actual needs described by real users.