NetApp is a leading, international data storage and cloud solutions provider. Ahead of a targeted marketing campaign, NetApp has asked Zemingo to help break down the biggest features and benefits of some of its new and core products (such as Global File Cache, and ONTAP) and turn them into a simple and effective pitch that will make business sense to stakeholders.

After a few in-depth sessions with NetApp’s technical and product experts, we developed a guideline for scripts that will include all the relevant information, along with a memorable story and an example of the features and benefits. Combined with a scalable, isomorphic design style that fits easily with the NetApp brand, we created a line of product videos for the intended campaigns, that could also be used as a template for future product videos and explainers.