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Heights Telecom
Rebranding a CPE telecom company for new markets
Ahead of a global expansion, Heights Telecom, a leading Israeli CPE telecom company, wanted an identity that could tell its story well across every market.
Startup & High-Tech
The Challenge

After years of rapid growth and building a reputation in Israel as a company that can deliver innovative, tailor-made solutions that lead to new revenue streams and lower operational costs (as well as doing so in a fast, cost-effective way), Heights Telecom has decided it is ready to take the leap to the global stage. The challenge was that when competing with large and known global competitors, the first impression by a prospect was crucial. In addition, the parallel expansion to several different markets required finding a way to communicate that reputation without leaning too much on anything specific to one market.

The Solution

Our main goal was finding a way to combine a sense of scale and trustworthiness to the company, with a contemporary and advanced feel. The identity utilized a very clean and limited color palette of blues (to fit more naturally into the tech/telecom category), with large, clear and straightforward typography, and subtle, nuanced design elements to support it and provide context.

What We Did
Visual Identity
Interaction Design
Web Development & PWA

The Solution

Our main goal was finding a way to combine a sense of scale and trustworthiness to the company, with a contemporary and advanced feel. The identity utilized a very clean and limited color palette of blues (to fit more naturally into the tech/telecom category), with large, clear and straightforward typography, and subtle, nuanced design elements to support it and provide context.