Lorem ipsum are always looking to meet new people from different backgrounds and disciplines who think they'll be a good fit and could bring something new to the table. Or just bring some beer...
As new cars become smarter and more connected, CYMOTIVE works with OEMs and tier-1 companies to identify and protect against an ever-growing number of threats. Its approach to automotive cyber security is applying a holistic offensive-defensive, by combining the right set of services with tailored adjustments to their line of products for each client. That “purple” approach (red=offensive, blue=defensive), needed to be implemented in practice in their products’ user experience and communicated clearly in their identity in order to be effective.
After a close process of learning the company’s unique products and services approach, we set out to define the relevant UX strategy, development requirements, and visual style. The end result included the launch of their new Command and Control platform, with optimized flows and UX for client customization and adjustments, and a new identity that emphasizes that approach in a clear and consistent way.