Salus is a private healthcare management company owned by Novolog (a large healthcare services group). Its parent company is mostly known in Israel as either a healthcare logistics organization or a 3rd party company providing services to insurers, hospitals, etc. Salus realized that in order to attract the type of audience that is interested in high-quality, private healthcare services, it needed to position itself very differently and in a memorable way.

By making Salus, the Roman goddess of safety, health, welfare, and prosperity, the face of the brand and developing the visual identity around it, we were able to give the company the type of gravitas, seriousness, and prestige it was going for, while also allowing for a clean, elegant, and calming aesthetics that is able to convey the accurate atmosphere their audience is seeking - Utilizing relaxing visuals, simple art-deco font, soft color palette, a lot of empty space, and most importantly, an appealing depiction of Salus herself.